Mary Kay Assignment Example | Topics and Well Written Essays - 750 words

Mary Kay - Assignment grammatical caseOne direct selling technique that was employed by Mary Kay was otc selling. After 2 financial years, direct sales from the two skin care produces led to a 120% outgrowth in the companys revenue (Davies & Dewhirst, 2005).With respect to Mary Kays direct selling strategy, everyplace-the-counter sales persons had to employ excellent interpersonal communication skills in enticing potential consumers to fool purchases. Among the required requirements for Mary Kays direct sales persons included confidence, assertiveness, and persuasiveness (Davies & Dewhirst, 2005). In essence, most sales persons were accomplished in expressing friendly demeanors and ingested in-depth knowledge on the products as a means of improving their nontextual matter of persuasion.Admittedly, the 120% increase in Mar Kays revenue was attributable to the advantages of direct selling over other marketing strategies. Among the benefits of direct selling include enhanced customer satisfaction resulting from personalized product deliveries, and minimum marketing risks associated with positioning of products. Contrarily, direct selling strategies like those employed by Mary Kay possess certain setbacks which may include poor quality leads and inability to enhance repeat sales (Palade, 2011). dish aerial Control TM is a results-oriented beauty product that allows consumers to get a exculpated skin inwardly a minimum of only seven days. In essence, Beauty Control TM can be described as a new generation product that acts as a foundation for clear skin. As a new product in the market, the best marketing strategy to employ would be promotional marketing. Basically, promotional marketing entails the use of attractive sales techniques in enticing potential consumers, and influencing them to make purchases. Currently, there are multiple competitors within the beauty products market whose brand reputations are the main inception of their competitive advanta ges in