Ethical Issues in Marketing - 3405 Words

Ethical Issues in Marketing: The Context of Developing Countries Introduction: Marketing, in contemporary times, has seen a tumultuous change in the way its conducted in developing countries. The oft cited dictum that only change is constant in the marketing genre is an apposite one. Just as the media of social communication themselves have enormous influence everywhere, so advertising and marketing, using media as their vehicles, are pervasive, powerful forces shaping attitudes and behavior in todays world. Four reasons are attributed to the fugacious nature of the way marketing practices are being carried out in developing countries 1. The role of Information and Communication technologies: As ICTs evolve so do marketing practices. If†¦show more content†¦One department store utilizing the hidden messages reported a savings of $US600, 000 by reducing theft 37 percent during a nine month period. So, if subliminal messages evidently work in self-help tapes and embedded in department store music, it certainly seams reasonable that they wou ld also work and perhaps even work better in a visual medium such as television. In developing countries the regulating watchdogs and related establishments are still in stages of latency so that the possibility that viewers who would be subject to such measures would probably never ever know that they were the focus of such procedures. The Ethical Issue of Creating Demand In the words of Pope John Paul II, advertising also can be, and often is, a tool of the phenomenon of consumerism. Sometimes advertisers speak of it as part of their task to create needs for products and services - that is, to cause people to feel and act upon desires for items and services they would ordinarily not need. A piquant issue arises when consumerist attitudes and values are transmitted by communications media and advertising to developing countries, where they exacerbate socio-economic problems and harm the poor. While a judicious use of advertising can stimulate developing countries to improve their s tandard of living, serious harm can be done to them if advertising and commercial pressure become so irresponsible that communities seeking to rise from poverty to a reasonable standard ofShow MoreRelatedEthical Issues With Ethical Marketing Essay1333 Words   |  6 PagesIssues with Ethical Marketing Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. Examples of unethical marketRead MoreThe Ethical Issues Of Marketing1488 Words   |  6 Pages Introduction: - marketing is a tool which the organization makes use of to provide Valuable products or services to customers by using the expertise of the organization And at the same time to achieve the goals of the organization. Marketing is an organ of the company which communicates The merits of the product or service to its customer to which it intends to sell its Product or service. Marketing is done by the company not only to communicate aboutRead MoreEthical Issues in Marketing1566 Words   |  7 PagesEthical issues in marketing The importance of ethics in marketing is growing. Recognition and respect for ethics, covering a wide range of issues can be used as USP (unique selling point) for a company. Each society will have it own unwritten code of behavior. However view of matter will change over time. Due to this societal marketing concept has emerged which requires that marketer adhere to socially responsible and ethical practices in the marketing of their goods and products. Below is the definitionRead MoreEthical Issues Of Marketing : Marketing Ethics871 Words   |  4 PagesEthical issues in Marketing - Marketing ethics deals with the moral principles behind the operation and regulation of marketing. Possible fundamental frameworks of analysis for marketing audit are: - Value-oriented framework, ethical problems on the basis of the values which they infringe honesty, autonomy, privacy, transparency. †¢ - Stakeholder-orientated framework, analyzing ethical problems on the basis of whom they affect: consumers, competitors, society as a whole †¢ - Process-orientated frameworkRead MoreEthical Issues Of Food Marketing2294 Words   |  10 Pagesindustry and will outline the ethical issue of food marketing towards children by reviewing the existing marketing ethics literature. The paper will evaluate the ethical responsibilities of marketing managers towards the issue of food marketing towards children and its impact. The paper will also explore and propose how managers of marketing can change their strategies to improve the ethical performance of the company by analyzing theories such as business ethics, social marketing and corporate social responsibilityRead MoreEthical Issues Of Marketing Ethics1924 Words   |  8 Pagesbehavior, code of conduct, ability to distinguish between the good and the bad. In general, ethical marketing is a process through which an organization or a company sells its products and services by using the fair means of ethical principles there by creating a strong customer relationship resulting in an increased value of stakeholders. Therefore, marketing principles includes a fair and true level in marketing communications, respecting the privacy of its customers, obeying and following the governmentRead MoreEthical Issues Of Marketing Research2143 Words   |  9 PagesEthical Issues in Marketing Research Ethics is that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions (Ethics, 2015). What is Ethical Marketing? Business ethics is one of the most complicated and contentious subjects in human society. The difference between right and wrong always has lots of conflicts. What is right to one may not be the same toRead MoreEthical Issues Of Marketing Field Of Australia1450 Words   |  6 PagesEthical Issues in Marketing Field of Australia Introduction: Ethics is the principle of differentiating between right and wrong. In business and marketing process, a number of ethical issues are involved that may have a positive or negative impact on the company. The term Ethical marketing is not only a marketing strategy but also a philosophy. It encourages a company representative to be honest, fair, and responsible in all advertising. It also includes communication skill, leadership skill, teamworkRead MoreEthical And Environmental Issues Of International Marketing1408 Words   |  6 Pagesoutlets in Abu Dahbi, SharJah, Al Ain, Fujairah, Al Khaimah. We will introduce our at least 30 outlets in those cities . Other companies have their outlet here. . (AC 3.4) Ethical and environmental issues in international marketing within Dubai: The following issues are the ethical and environmental issue of international marketing ion Dubai: Product related: The Hilfiger have to consider the production process in terms of pollution, Hilfiger need to consider the recycling and waste managementRead MoreEthical Issues Of Health Care Marketing936 Words   |  4 PagesEthical Issues in Health Care Marketing In today’s competitive world, in order for any organization to succeed it requires the most fundamental aspect of marketing, which is to focus on their consumers (Berkowitz, 2011). As the marketing and technological development continues to keep expanding, as an outcome various health care organizations also need to be more adaptable to suffice the growing needs and demands of their consumers. Furthermore, there is a downside for the advancement in health care

The Rise in Youth Homelessness in Canada Essay - 1180 Words

Today in Canada, a rise in youth homelessness is being observed across the country. Despite common assumptions, the issue of street youth is not isolated to Toronto or Montreal, but has become pervasive across the country. Although accurate statistics are impossible to come by, the disturbing reality is that both urban centers and rural communities nationwide, are struggling to provide their youth with adequate, affordable housing. Issues surrounding the supply and affordability of housing, combined with personal circumstances characterized by instability, are distancing youth’s access to housing. These causes and their overall consequences, must be faced before lasting solutions can be shaped by society. Housing Canada’s street youth will†¦show more content†¦Many of these youth have been raised in foster homes and other environments lacking the social, and often economic stability, necessary for seamless transitions into society and the workforce. Over 15% of homeless youth reported their families as having suffered from homelessness at some point. Physical and sexual abuse is often extremely prevalent among street youth. A study conducted in Toronto indicated that more than 70% of homeless youth had left home due to physical or sexual abuse. Finally, homeless youth tend to be characterized by their lack of resources and job readiness. In 2003, over 35% of Canadian street youth reported that they had dropped out of high school, or had been permanently expelled. These social causes only serve to perpetuate homelessness from the economic side. According to former NDP leader Jack Layton (Layton 2008: xix), the economic causes of youth homelessness can be summarized by stating that homelessness is an issue of both supply and affordability . Looking specifically at Atlantic Canada, affordable housing is a primary concern for those tacking homelessness. According to Layton, â€Å"In New Brunswick, where poverty is an issue, few new subsidized housing units have been built in the last 10 years, and there is no supportive housing. The poor condition of the existing housing stock contributes to youthShow MoreRelatedCauses And Effects Of Homelessness Essay1267 Words   |  6 Pages Causes and effects of homelessness in industrialized countries Student Name Institution â€Æ' Introduction Homelessness is the lack of a place to leave or sleep especially during the night. Homeless people do not have proper housing, security and most of them sleep in different places depending on various conditions. Homelessness definition can vary in countries or in various regions in the same country. 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He is consistently ranked among the worlds wealthiest people and was the wealthiest overall from 1995 to 2009, excluding 2008, when he was ranked third. During his career at Microsoft, Gates held the positions of CEO and chief software architectRead MoreThe Negative Effects Of Foster Care3271 Words   |  14 PagesAdoption and Fostering, more than 4,500 foster children throughout Wales remained in care of the authorities (â€Å"Foster† par. 23). Going back into the Western Hemisphere, Canada has a high number, but again, not as high as the United States. In 2006, there existed more than 80,000 children enrolled in foster care services in Canada (â€Å"Foster† par. 26). Clearly, the United States has the highest number of children in the foster care system. 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HG Wells successfully brings a sense of fear and danger through his writing techniques Essay Example For Students

HG Wells successfully brings a sense of fear and danger through his writing techniques Essay In the science-fiction novel The War of Worlds, Wells uses a contemporary setting in which new ideas are being formulated and new discoveries are being made. Charles Darwins Origin of Species had just been written and scientists were exploring the possibilities of life on other planets. H.G Wells uses the theory of evolution to great effect and portrays humans as the weaker race. Wells introduces beings that are so evolved that they technologically dwarf the human race. He does not let the reader escape the fear brought on by the idea that there are creatures significantly superior to themselves. Almost instantly, Wells succeeds in making his audience feel insecure. He describes how the people on Earth are being watched and how the Martians scrutinized and studied. The feeling of insecurity is further enhanced by the humans being oblivious to the fact that they were being watched. It is inferred that the Martians know much about the human way of life and will use it to their advantage. This supreme knowledge is in stark contrast to the ignorant and unsuspecting nature of the human race. For the reader, it is frightening to think of the possibility that there is a force so powerful, that humans are compared to transient creatures that swarm and multiply in a drop of water. Wells objects to the arrogance of his fellow men, Yet so vain is man, and so blinded by his vanity. It is also expressed that their frightening lack of preparation in their supposedly secure environment will lead to their downfall. It seemed so safe and tranquil indicates the calm before the impending storm. Wells portrays the planet of Mars as rapidly deteriorating and thus unable to sustain life for much longer, it is not only more distant from lifes beginning but nearer its end. The novel is given a sense of scientific credibility through the use of precise numerical detail, The planet Marsrevolves about the Sun at a mean distance of 140,000,000 miles. Written at the turn of the century there was a strong belief in the integrity of science. Thus, since Wells supports his fictional presentation of alien invasion with scientific fact it is deemed realistic and consequently more terrifying. Further fear is derived from the fact that Martians must colonise new planets no matter what the cost. The immediate pressure of necessity has brightened their intellects, enlarged their powers, and hardened their hearts, emphasises the Martians desperation and the sense of imminent danger. In War of the Worlds Wells cleverly makes an unlikely situation seem real by using real place names such as Chobam, Shepperton and St.Albans. It is unnerving that these places mentioned that once seemed so secure, are destroyed in a matter of minutes. The novel also features ordinary people and how they react at the face of adversity. The reader identifies with these ordinary civilians and is able to empathise with their distress. The readers emotional involvement with the characters deepens their fear and concern regarding their fate. Wells induces fear by forcing the reader to contemplate their personal response to chaos and destruction. It is arguable that, , if ever confronted with such a situation , the reader would respond like the narrator or the narrators brother who both behave rationally whilst under pressure. In contrast the Curate cannot cope and thinks that the Martians were sent by God and there is no hope of survival, How can Gods ministers be killed? The Curates demise, undermines the audiences belief in stability and organisation of society. Furthermore is the reader is shocked into considering their own reaction when confronted with anarchy and uproar. Using these two contrasting characters, Wells cleverly puts the reader in the uncomfortable position of asking how they would react. The reader is forced to consider the extreme lengths that people will go to ensure their survival, three people at leastwere crushed and trampled there and left to die. .uecfc007136f7306c9643e25b1cd0e948 , .uecfc007136f7306c9643e25b1cd0e948 .postImageUrl , .uecfc007136f7306c9643e25b1cd0e948 .centered-text-area { min-height: 80px; position: relative; } .uecfc007136f7306c9643e25b1cd0e948 , .uecfc007136f7306c9643e25b1cd0e948:hover , .uecfc007136f7306c9643e25b1cd0e948:visited , .uecfc007136f7306c9643e25b1cd0e948:active { border:0!important; } .uecfc007136f7306c9643e25b1cd0e948 .clearfix:after { content: ""; display: table; clear: both; } .uecfc007136f7306c9643e25b1cd0e948 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uecfc007136f7306c9643e25b1cd0e948:active , .uecfc007136f7306c9643e25b1cd0e948:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uecfc007136f7306c9643e25b1cd0e948 .centered-text-area { width: 100%; position: relative ; } .uecfc007136f7306c9643e25b1cd0e948 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uecfc007136f7306c9643e25b1cd0e948 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uecfc007136f7306c9643e25b1cd0e948 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uecfc007136f7306c9643e25b1cd0e948:hover .ctaButton { background-color: #34495E!important; } .uecfc007136f7306c9643e25b1cd0e948 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uecfc007136f7306c9643e25b1cd0e948 .uecfc007136f7306c9643e25b1cd0e948-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uecfc007136f7306c9643e25b1cd0e948:after { content: ""; display: block; clear: both; } READ: Writing essay about William ShakespeareWells further induces horror by portraying the hideous ways by which the Martians feed. He describes it in such a way that is not only awful but realistic also, and then began a shrieking and a sustained and cheerful hooting from the Martians. The narrator and the Curate see this taking place from the ruined house and Wells takes full advantage of this to increase the tension of the reader, brought on by the potential danger of their close proximity to the Martians. The tension is increased by the man and the young boy being killed and eaten to satisfy the hunger of the extra terrestrial beasts. The suspense in the ruined house howeve r, comes to a climax when the Martians hear the Curates cries, I have been still too long in tone that must have reached the pit. Wells portrays the narrators fear to great affect as the Martian probed the inside of the house, its gripping limbs curled inside the debris. The reader feels the narrators absolute terror as he takes refuge in the coal cellar, just feet away from the Martian, it touched the heel of my boot. I was on the verge of screaming. I bit my hand. Wells uses minimal detail when portraying gore and horror. To induce fear, the reader is forced to engage their imagination and in doing so becomes more involved with the emotions and fear. This is shown to be case when the Martians feed on the humans, He vanished behind the mound, and for a moment there was silence. Wells parallels the safe areas and areas of destruction to make the scenes of carnage seem more dangerous and terrifying. Not far from where the heat ray had been used, people do not even know of the Martians, Whats it all abart? The contrast between peace and mayhem increases the deadliness and horror of the Martians. The reader feels tension for the people that are so close to the Martians but are oblivious to their existence. The lack of communication and transport between small distances is worrying and creates suspense within the audience. When the narrator takes his wife just twelve miles away from the danger in Leatherhead, the reader is anxious as to whether this will be far enough away to ensure her safety. Wells audience is shocked and scared by the sheer power and might of the invading Martians. Not even the military can oppose the formidable force as previously thought, the sojersll stop em. Any human resistance appears futile and the reader is worried by their helplessness, The Cardigan men had tried a rushonly to be swept out of existence. At the time the British army was considered to be the best in the world and Wells makes his readers think the uncomfortable thought that if the greatest force cannot over come these beasts, there is no hope for survival, Death is coming! The thought that the human race is helpless to these Martians is highlighted by the destruction of the Thunderchild. The humans hopes are dashed when they see their pinnacle of modern technology being obliterated with relative ease, as it flew it rained darkness down on the land. Wells uses similes to great effect in this novel. When the first cylinder lands it is described as a poisoned dart. This warns the reader of impending doom and that the Martians will take over and plague the planet. Wells also makes the reader more apprehensive of the Martians by making them seem mystical and even more extra-terrestrial, causing a flash of light like summer lightening. To emphasise that the humans were being watched, and to make his audience uncomfortable, Wells uses alliteration. Scrutinised and studied reinforces the idea that the Martians are superior and makes them seem more powerful. To highlight the inevitable onslaught, Wells highlights the differences between the two species and describes the hideous physical attributes of the Martians, The lipless brim of which quivered and panted, dropping saliva. The body heaved and pulsated convulsively. .u2697374a00243acabe53aaba81f9c0c0 , .u2697374a00243acabe53aaba81f9c0c0 .postImageUrl , .u2697374a00243acabe53aaba81f9c0c0 .centered-text-area { min-height: 80px; position: relative; } .u2697374a00243acabe53aaba81f9c0c0 , .u2697374a00243acabe53aaba81f9c0c0:hover , .u2697374a00243acabe53aaba81f9c0c0:visited , .u2697374a00243acabe53aaba81f9c0c0:active { border:0!important; } .u2697374a00243acabe53aaba81f9c0c0 .clearfix:after { content: ""; display: table; clear: both; } .u2697374a00243acabe53aaba81f9c0c0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2697374a00243acabe53aaba81f9c0c0:active , .u2697374a00243acabe53aaba81f9c0c0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2697374a00243acabe53aaba81f9c0c0 .centered-text-area { width: 100%; position: relative ; } .u2697374a00243acabe53aaba81f9c0c0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2697374a00243acabe53aaba81f9c0c0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2697374a00243acabe53aaba81f9c0c0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2697374a00243acabe53aaba81f9c0c0:hover .ctaButton { background-color: #34495E!important; } .u2697374a00243acabe53aaba81f9c0c0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2697374a00243acabe53aaba81f9c0c0 .u2697374a00243acabe53aaba81f9c0c0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2697374a00243acabe53aaba81f9c0c0:after { content: ""; display: block; clear: both; } READ: The Cycle of Fear EssayH.G Wells has succeeded in bringing fear and danger into the novel by making the reader aware of the emotions endured by the characters. The audience can relate to the novel as it uses a contemporary setting and the problems encountered can be applicable to the real world. Moreover, Wells uses the main theme of survival of the fittest and does not let his readers escape the possibility that they not the dominant species. He forces them to think of the consequences of being an inferior race, which for humans is an uncomfortable and unnerving thought.

Worldview Essay Example For Students

Worldview Essay When the Renaissance crept into the worlds social senses people were moved. However, when the Renaissance began to affect the literature of the sixteenth century, the world was changed forever. The Renaissance, meaning a re-birth, was a time of many changes. These changes wrought pandemonium among the civilized people of earth. There was a recovery and discovery of medieval texts in which scholars were deeply impressed by. Those in love with the arts and literature now had more choices to view and read. There was an outpour of those individuals attempting to create paintings that exemplified the feelings that saturated the minds of the brilliant scholars. Most importantly, however, was the huge change of the role of the church in everything. Martin Luther nailed up his 95 Thesis and thus began the Reformation of the Catholic Church. With this came a rushing tide of secularization in Europe. This, of course, blew over into literature and the arts. We will write a custom essay on Worldview specifically for you for only $16.38 $13.9/page Order now The Faerie Queen is one epic that included the ideals and morals that the excommunicated Christians found rather intriguing and good to follow after. One can easily compare the Red Cross Knight to a Christ figure. Other characters can be paralleled to Biblical men and women as well. It was the era of discovery. People chose to discover themselves. Identities were formed and the individual man began to take more notice of himself than any other. This was a more difficult task for the Protestants because of their commitments. However, they were surrounded by this culture, lived in it, and were comfortable in the right to think about ones self more often. In The Faerie Queen we see the hero attempt to fight off the evil thing that is plaguing a friend who has asked for his help. Here is the Christian once again the helper and sustainer of life. The Reformation had caused a sort of brave attitude to cover Europe. Another genre of writing that was popular during the Renaissance was the sonnet. Shakespeare loved his sonnets and wrote many that coincide with the ideals that were ever present in this time period. This is where the greater secularization became too obvious. The self is the main character in Shakespeares sonnets. How the self (the speaker) feels or reacts, what he dreams or wishes are shared with the audience. Time is a god. Nature is a god. During the medieval period his sonnets would have had to be changed to add some sort of religious purpose before any audience could read them. However, with remarkable split from the Church of England, new things took place. New and individual theologies were made up. Specifically, in the first two lines of one of Shakespeares sonnets, he writes When my love swears that she is made of truth,/I do believe her, though I know she lies. This sonnet continues to relish in the fact that these to liars are in love so they are perfect for each other and they lie together. Many of his sonnets have such a secular theme in them like this one has. This author would obviously cause problems if he had been written and published three hundred years earlier. Seeing the changes when one compares this sonnet to a work like The Faerie Queen, one can tell that the Renaissance was a time where so many changes were occurring. It was a period of constant re-birth, from beginning to end. Bibliography: .